The above world map served as the main navigation to the entire site. Specifically themed destinations were created to provide a home for the numerous McDonald's partners throughout the year. I was tasked to design the playful UI. The interface provided easy links to your avatar's health status, custom attire, quest progress and more useful information.
Several multiplayer locations were designed and illustrated. Above was the inside of the Haunted Hideout.
Fine tuning my tagging skills, I created the urban feel for the skateboard park.
I designed this superhero themed location. This example shows how partner content was integrated.
Some locations were not multiplayer, instead provided access to either games or acquisition of content. I designed and illustrated this location where players could adopt a virtual pet.
Every Happy Meal toy came with an mCode players could enter to unlock partner themed accessories for their avatars. All accessories where accessed through the mStuff tab on the UI.
Numerous activities were created for McWorld. I designed and illustrated the above monster maker activity.
Several games were created for McWorld. This was one of my favorites, a fun game where the player maneuvered the robot through the environment while avoiding detection.
