McPlay

McPlay was a value added extension of the Happy Meal which ran from 2013-2019. I designed the logo, established the overall look and feel for the app, and designed the user interface. The app provided a flexible platform to house McDonald's branded content such as digital e-books and Happy Ball. McPlay also provided a platform to showcase and promote licensor content accessible through McPlay Power, a unique and innovative process which allowed players to scan their Happy Meal toys and unlock specific partner themed games. I led a team of creatives and developers that produces hundreds of unique games for every Happy Meal program during its successful six year run.

Below showcases the progression of the apps appearance during the six years, along with some examples of the many games created.
User Interface
Game Examples
Earlier App Design

This was a rotation game where the player needed to place Emmet over the food items and coins to earn points.

Hitting the power button gave each Hot Wheels toy a boost similar to that of the car's superhero theme.  In the above case, Flashes super speed.

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