Happy Ball was introduced in 2013 when I was asked to create a McDonald's app for kids. As the first entry in the app space, Happy Ball gave kids a branded McDonald's game which reinforced healthy eating habits in a fun way. I developed over 80 levels with a team of developers. The premise was simple, bounce a ball into a Happy Meal box. The challenge was elevated, as was the reward, when we asked the players to collect all three healthy eating items along the way. The game ran for years and became a core component of McPlay.
A variety of games were available through the chooser screen.
Mom targeted in-store poster.